Disney’s ‘Frozen’ fires up Norway’s tourism

Disney’s latest animated blockbuster, “Frozen” is firing up Norway’s tourism sector, as U.S. fans flock to experience the country’s scenic delights.

The movie, which is set in the imaginary Kingdom of Arendelle, is loosely modelled on Norway’s rugged coastline. Scandinavian mythology also runs through film, which features trolls, runes and staves churches.

Following the premier of Disney’s Frozen earlier this year, travel to Norway from the US jumped 37 percent between January and March compared to that time last year, according to Innovation Norway.

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